Case studies
Customer stories with substance: skilful interviews, clear business value and quotes that build trust.
Explore case studies →B2B freelance copywriter, specialising in IT, technology & telecoms
Complex ideas made
perfectly clear.
Hi, I’m Pru Alexander-Cooper. I create persuasive, compelling copy for B2B businesses across multiple industries, with particular expertise in IT, technology and telecoms. I ask focused questions, grasp complex subjects quickly and keep the process clear from first brief to final approval.
Trusted by established brandsand growing businesses
30+ yearsin marketing communications
Since 2004trusted as PAC Copywriting
Hundredsof case studies written
Fastreliable turnaround
What I do
The right words, without the long run-up.
You don’t need to spend weeks explaining your business to your copywriter. I ask the right questions, understand complex propositions quickly and make the process professional, collaborative and seamless.
B2B content
Thought leadership, white papers, blogs and campaigns for B2B audiences, with deep expertise in technical subjects.
Explore B2B content →Website copy
Concise, customer-focused messaging that captures your voice and gives your target audience a reason to act.
Explore website copy →Editing
A meticulous, objective eye for books, reports and business content, improving clarity without losing your voice.
Explore editing →Why clients return
I get to the heart of the brief quickly.
After three decades in marketing communications, I know which questions uncover the real story. I’m comfortable interviewing senior stakeholders, handling technical detail and keeping demanding projects moving.
- Fast, dependable turnaround
- Confident stakeholder interviews
- Clear, accurate technology copy
- Direct communication at every stage
Client perspective
Trusted to ‘get it’, and get it done.
“Working with Pru has been an absolute pleasure. She is not only a highly intelligent and proactive professional, but also a truly flawless writer.”
Have a brief in mind?
Let’s turn complexity into clarity.
Tell me what you’re working on and when you need it.
Discuss your project