Blog | PAC Copywriting

What copywriters actually do? Why not go straight to the horse’s mouth!

One of my long-standing clients is Mitel, who provide business communications solutions on a global scale. Emily Kemp, Mitel’s Northern...

Thinking of writing a book?

Or you’ve written the first draft and don’t know where to turn next? One of the feathers to my copywriting bow is that I’m also an...

Developing the right tone of voice for your business

Tone of voice is essentially the written ‘personality’ of your brand. It is a crucial part of achieving integrated messaging across all...

Video in business – and how to write a great script

It’s no secret that the use of video in content marketing is on the rise. In case you need further persuasion that video marketing is...