One of my long-standing clients is Mitel, who provide business communications solutions on a global scale. Emily Kemp, Mitel’s Northern...

Or you’ve written the first draft and don’t know where to turn next? One of the feathers to my copywriting bow is that I’m also an...

Tone of voice is essentially the written ‘personality’ of your brand. It is a crucial part of achieving integrated messaging across all...

It’s no secret that the use of video in content marketing is on the rise. In case you need further persuasion that video marketing is...

In these weird times, it seems appropriate to talk about connecting. Connecting and collaborating. But more than that: connecting and...

As any business owner knows, it takes time (and often, blood, sweat and tears!) to become established in your industry. When you are...

Punctuation is powerful: it is one of the most important facets of the English language. The way in which we communicate has the power to...

Copywriting has played a role in society for generations. Unlike many other jobs which have evolved over time, the role of the copywriter...

Thinking about freelancing? There are many advantages to being a freelancer – especially a freelance copywriter. Any freelance career...

Have you ever wondered why businesses invest in case studies? Are you sceptical about the value they can add? Case studies are a very...

A chap called Dave Winer, a software developer in California, ‘invented’ the so-called blog, acting on the desire to "offer much more...

When it comes to customer service, we all know the age old adage that “customer is king”. If you have satisfied customers, case studies...

To a copywriter there is nothing more confidence-deflating and failure-inducing than an unclear brief. A copywriter needs two main...

So, you have paid a fortune for a sophisticated new brand, a beautifully designed website and expensive images. Why then do so many...