Pru GaytonApr 16, 20212 minWhat copywriters actually do? Why not go straight to the horse’s mouth!One of my long-standing clients is Mitel, who provide business communications solutions on a global scale. Emily Kemp, Mitel’s Northern...
Pru GaytonMar 9, 20211 minThinking of writing a book?Or you’ve written the first draft and don’t know where to turn next? One of the feathers to my copywriting bow is that I’m also an...
Pru GaytonDec 9, 20202 minDeveloping the right tone of voice for your businessTone of voice is essentially the written ‘personality’ of your brand. It is a crucial part of achieving integrated messaging across all...
Pru GaytonDec 9, 20202 minVideo in business – and how to write a great scriptIt’s no secret that the use of video in content marketing is on the rise. In case you need further persuasion that video marketing is...