What copywriters actually do? Why not go straight to the horse’s mouth!
One of my long-standing clients is Mitel, who provide business communications solutions on a global scale. Emily Kemp, Mitel’s Northern...
What copywriters actually do? Why not go straight to the horse’s mouth!
Thinking of writing a book?
Developing the right tone of voice for your business
Video in business – and how to write a great script
Collaborating with the 'competition'
The power of LinkedIn recommendations
The power of punctation
The changing role of the copywriter
Why I love being a freelance copywriter
The value-add of case studies
Blogging, 20 years on
Why it’s good to blow your own trumpet
How to effectively brief a copywriter (without getting your knickers in a twist)
DIY copywriting’ just doesn't cut the mustard