What copywriters actually do? Why not go straight to the horse’s mouth!
One of my long-standing clients is Mitel, who provide business communications solutions on a global scale. Emily Kemp, Mitel’s Northern...
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Pru Gayton
- Mar 9, 2021
- 1 min
Thinking of writing a book?
Or you’ve written the first draft and don’t know where to turn next? One of the feathers to my copywriting bow is that I’m also an...
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Pru Gayton
- Dec 9, 2020
- 2 min
Developing the right tone of voice for your business
Tone of voice is essentially the written ‘personality’ of your brand. It is a crucial part of achieving integrated messaging across all...
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Pru Gayton
- Dec 9, 2020
- 2 min
Video in business – and how to write a great script
It’s no secret that the use of video in content marketing is on the rise. In case you need further persuasion that video marketing is...
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Pru Gayton
- May 29, 2020
- 2 min
Collaborating with the 'competition'
In these weird times, it seems appropriate to talk about connecting. Connecting and collaborating. But more than that: connecting and...
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Pru Gayton
- Jul 22, 2019
- 1 min
The power of LinkedIn recommendations
As any business owner knows, it takes time (and often, blood, sweat and tears!) to become established in your industry. When you are...
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Pru Gayton
- Nov 8, 2017
- 2 min
The power of punctation
Punctuation is powerful: it is one of the most important facets of the English language. The way in which we communicate has the power to...
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Pru Gayton
- May 15, 2017
- 3 min
The changing role of the copywriter
Copywriting has played a role in society for generations. Unlike many other jobs which have evolved over time, the role of the copywriter...
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Pru Gayton
- Oct 13, 2016
- 3 min
Why I love being a freelance copywriter
Thinking about freelancing? There are many advantages to being a freelancer – especially a freelance copywriter. Any freelance career...
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Pru Gayton
- Sep 12, 2016
- 3 min
The value-add of case studies
Have you ever wondered why businesses invest in case studies? Are you sceptical about the value they can add? Case studies are a very...
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Pru Gayton
- Nov 5, 2015
- 3 min
Blogging, 20 years on
A chap called Dave Winer, a software developer in California, ‘invented’ the so-called blog, acting on the desire to "offer much more...
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Pru Gayton
- Feb 18, 2015
- 2 min
Why it’s good to blow your own trumpet
When it comes to customer service, we all know the age old adage that “customer is king”. If you have satisfied customers, case studies...
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Pru Gayton
- Oct 1, 2014
- 3 min
How to effectively brief a copywriter (without getting your knickers in a twist)
To a copywriter there is nothing more confidence-deflating and failure-inducing than an unclear brief. A copywriter needs two main...
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Pru Gayton
- Jul 10, 2014
- 2 min
DIY copywriting’ just doesn't cut the mustard
So, you have paid a fortune for a sophisticated new brand, a beautifully designed website and expensive images. Why then do so many...
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