As a freelance copywriter, I depend on positive reviews and customer referrals to keep my business going, which is why I make every assignment count.
I have been lucky enough to work with hundreds of amazing clients in most sectors since I set up my business in 2004, and the list continues to grow.
Nick Hollis
Professional Speaker & Seven Summiteer
Pru has played a pivotal role in the launch and ongoing success of 721 Challenge: a Guinness World Record attempt to become the first person in history to climb the 7 Summits, ski to both Poles (solo) and row the Atlantic. 721 Challenge is a high-profile partnership project with the international conservation charity World Land Trust, supported by high calibre business professionals.
During the planning stage of 721 Challenge, I quickly recognised we needed a professional copywriter in our team. A mutual contact highly recommended Pru. Right from the start, she was brilliant. Her ability to grasp complex ideas (usually at speed!) and produce high-quality copy is exceptional. Pru is also an absolute joy to work with - a voice of calm and reason in high-pressure situations when faced with tight deadlines.
Pru has been invaluable in writing web copy, social media posts, sponsorship proposals, contracts and so much more. Pru's ability to turn around work at speed, and to an extremely high standard, is remarkable.
It is no exaggeration to say that Pru has become an indispensable part of the 721 Challenge team. I would recommend Pru without reservation to anyone looking for a copywriter. Thank you, Pru - we would be lost without you.
Liz Clarke
Marketing Consultant
I regularly use Pru for copywriting support within our marketing business and she is a dream to work with. Pru takes an outline brief, works with our clients to fully develop it, researches and writes the article, and handles all feedback and amendments, resulting in approved content that is ready to be used by our client in line with the marketing strategy.
Pru's work is consistently completed to an exemplary standard. Her editing and attention to detail are, in my opinion, second to none. I can rely on Pru to manage her workload and deadlines, even when they are extremely challenging. She has worked with international clients, managing multi-stakeholder input, engagement, and feedback across different time zones without missing a beat.
If you are looking for a highly skilled copywriter able to develop first-class content from even the vaguest of briefs - Pru is your lady.
Olivia Marocco
Founder & Editor-in-Chief
There are people you meet in life who you make an immediate connection with – on both a personal and professional level. Pru is one of them. I met her through a networking group and was on the lookout for a good proofreader to check written articles each month before going to print.
I was so impressed by the glowing recommendations from members, that I got in touch with Pru to have a chat. We hit it off immediately and in the space of just a few months, she has become an invaluable and trusted member of Brand You Magazine’s editorial team. Her talent is undeniable as a highly experienced copywriter and proofreader and the attention she pays to every small detail is amazing. This is a lady who knows how to pack a punch with punctuation!
But Pru is so much more than that. What I love the most about working with Pru is her mix of absolute professionalism with a kind, positive attitude, her bubbly personality and wicked sense of humour, her determination to get the job done on time and to perfection and how she instantly ‘got’ my vision for the magazine and wanted to be part of the creative journey with me, often willing to stretch way beyond the scope of work. We have fun, we do excellent work together and we’re proud of it!
Peggie Overmeer
Coach, Trainer & Author of 'A Speech of Cake!'
I contacted Pru to edit my book, written in English for non-native speakers. The challenge was to keep the book in conversational language and my fear was that a copywriter would change everything into complex, formal English. Pru was enthusiastic and engaged from the first conversation to the last delivery. She managed to find the right words that could be understood by foreign readers, yet were still ‘proper’ spoken English. Pru shared any concerns and would provide me with alternatives and strong solutions. Pru’s response times were always incredible: she respected my deadlines and often sent me the copy early. I can recommend Pru as a reliable copywriting partner with high engagement and a strong commitment to the project.
Samantha Platten
Virtual Assistant
Clearly Pru is a highly skilled and talented copywriter. What you might not pick up on is how lovely she is. I "met" Pru during an online networking call. Instantly she came across not only as a professional and accomplished copywriter, but also as a warm, welcoming, open and genuine person. She has coached, advised, questioned and supported me on a few occasions since we met, for which I am extremely grateful. If you're looking for someone who will truly understand you, saving you HOURS of procrastination whilst you attempt to write your own copy, and who will capture your key messages and differentiators and transform them into awesome copy... then Pru is your lady!
Louise Pengilley
Business Development Consultant & Sales Specialist
When I met Pru, I instantly took a liking to her direct but fun approach. Additionally, we have similar backgrounds, both having worked in IT; anyone who can simplifying a complex technology offering into good, clear copy speaks volumes in itself! Pru has recently written two client case studies for me and she has managed to capture the key components and brilliantly articulated their pain points and how I helped them. Pru has also worked on proof reading some of my business templates. The whole process was very efficient and I am delighted with the outcome. I would highly recommend utilising Pru’s services for any copywriting projects you may have.
John Wilkinson (RIP)
Author of ‘Face Cancer’ book
Pru threw her heart, soul and professionalism into my literary project and became much more than a copywriter and editor. It was as if I had another business partner alongside me doubling my efforts. I fully recommend PAC Copywriting - there were extensive grammatical changes and typos I'd not even spotted. You know what it's like… can’t see the woods for the trees. Pru is eagle-eyed, tenacious and persistent so 5/5 from me.
Carolyn Wakeling
Client Services Director
Pru provides an excellent standard of copywriting for a number of different projects, from websites to in-depth thought leadership pieces. Pru will work with you to create the best piece of content possible and is willing to push herself out of her comfort zone should the brief demand this. Pru is a great communicator and projects are delivered on time, or earlier. We cannot recommend Pru highly enough for her professionalism, quality of work and great communication!
Gary Gould
Marketing Director for EMEA
Working with Pru has been a delight. She works calmly under pressure to deliver against strict deadlines, yet the quality of her work is always maintained to the same exceptional standard. Pru is easy to work with and this is an essential quality when working with our customers and partners who have other day-to-day pressures and priorities. Pru is an invaluable member of my ‘extended’ marketing team and I would recommend (and frequently do!) her copywriting services.
James Ketchell
Adventurer, Guinness World Record holder and Author of ‘The Ultimate Triathlon’ and 'It's All Mental'
I can honestly say that I would struggle to operate without Pru’s editing services and skills. Pru's understanding and command of the English language is simply impeccable. She continuously goes above and beyond what is required to ensure expectations are met. I would not hesitate to recommend Pru to anyone. It's been such a joy to write my book under her watchful eye; her enthusiasm for words is infectious.
Ben Brassington
Director
Pru has helped me on many occasions with the creation of our business case studies. I find Pru very easy to work with and her quality of work and understanding of our solutions is of an excellent standard. I am confident in allowing Pru to interview our customers directly, she comes across very professionally. I can highly recommend Pru and will be using her services again.
Ash Alexander-Cooper OBE
Non-Executive Director & Board Member, International Speaker, Mental Health & Charity Campaigner
Having worked with Pru on a number of projects, I have no hesitation in recommending her to everyone. Pru is the consummate professional - her knowledge and command of the English language, as well as her extensive experience in writing and editing paper and electronic copy on a plethora of diverse topics is second to none. Her work ethic too ensures she delivers first rate product on time, every time.
Liz Whatmore
International Partner Marketing Manager
Pru is a great copywriter. She helps our team by managing our end-to-end case study process and also writes some of our blogs, articles and white papers. My colleagues and I are delighted with the content that Pru delivers, it always checks the boxes and more. She’s an extension of our marketing team with a talent to take a brief, research, interview, write up, chase up and follow up. She is 100% on the case when getting those important testimonials through the finishing line and her ability to turn around the finished quality written piece within set timescales is impressive. Thanks, Pru!
Karen Brooks
Founder and VA
I met Pru last year through networking and instantly loved her enthusiasm and passion for the content she writes. I knew when I was ready for my website content to be overhauled she was the lady for me. I am blown away by how much better my new website content reads. Pru understood me, my business and what I wanted to achieve and has delivered a phenomenal end result. I now have content which showcases not only what we do but how we help others, highlighting our personality and values. Thank you so much Pru, I cannot recommend
you enough.
Amar Bhatia
Founder & Managing Director
We employed Pru's copywriting services to help us edit some client testimonials. We were very impressed with her insightful comments and articulate editing abilities, so we asked her to write some more case studies. Pru is very professional and efficient, and I can be totally confident that we will get the results we require. I have no hesitation in letting Pru take the brief from our clients directly and I know that she will not only ask the right questions, but will produce copy that is spot on. I would highly recommend Pru on every level.
John Mills
Financial Adviser
I cannot recommend Pru and her excellent copywriting skills highly enough. Pru has worked with our company to provide an excellent standard of work for the implementation of our website. Pru will liaise with you from the start and ensure that you receive a strong structured approach to all proofreading and website implementation. Professionalism, quality of work and great communication is guaranteed but it’s Pru and her work ethic that will make your company stand out the most from the crowd.
Adam Smith
Managing Director
We have worked with Pru on a number of projects across various sectors since 2008. Her work has always been first class and the feedback we’ve had from our clients has always been highly complimentary. Pru has the almost unique skill in copywriters of understanding our clients’ business very quickly and writing copy that is technically accurate as well as engaging, interesting and most importantly, readable. An excellent business copywriter and one who I can’t praise highly enough.
Emma Watts
Owner
Pru has provided Direct2PA with excellent support. Having been instrumental in the design and content of our original website some years ago, we ask Pru to provide new text following a review of our core business services. Pru did an excellent job in condensing a vast amount of information and guided us in maximising our message. Pru is a great person to work with; passionate about her work, she takes the time to really understand your business.
Tony Kleckner
Senior Manager
I run the customer reference program at Avaya. Pru has written several case studies for me featuring customers across a range of industries, including energy, healthcare, and luxury retail. Pru is responsive, diligent and pleasant to work with.
Malcolm Billyard
Graphic Designer
I have worked with Pru for many years and on many different projects, from technical and informative literature through to adverts, each she has approached creatively and professionally, always delivering on time and within budget. I cannot recommend
Pru enough.
James Turner
Owner
Pru has provided copywriting services for Balmain's brochures, website and press releases. She has always delivered fantastic turnaround times, coupled with the highest quality of output whilst dealing with both our London and Warsaw teams.
Jade Binsted
Director
When creating videos for my website, I asked Pru to help me with my scripts to ensure that what I was saying was engaging and precise. Pru's knowledge and expertise is second to none and helped me a lot. I look forward to working with Pru in the future.
Robin Sansom
Marketing Director, IT, Telecoms & FM
Pru has worked with Ember Marketing for some years on a variety of copywriting projects. She always meets the brief and her copywriting never disappoints. We hope that Pru will continue to work with us and I have no hesitation in recommending her to anyone who requires good copywriting.
Justin Sharp
IT Manager
Pru has the knack of quickly understanding any company's objectives, and turning their desired message into articulate, polished copy. I would have no hesitation in recommending her writing services to any business, large or small.
Jo Randall
Account Manager
Pru has provided copywriting services for Pistachio for a few years – a variety of work ranging from interactive PDFs, case studies to coffee table books. She is always on brief and delivers on time, often ahead of time. Pru is lovely to work with and I would have no hesitation in recommending her to anyone in need of a copywriter.
Julian Palmer
Founder & Managing Director
When we set up Kingsbridge Wealth Management, we had lots of branding and marketing work to do. Pru's expertise helped us focus on the detail to help design our logo. She reviewed marketing and website content and was thorough, professional and prompt in all the work she undertook and guided us through. A multi-talented marketer and copywriter who we would thoroughly recommend.
Andy Grant
Director & Marketing
Pru and I have worked together for a number of years as we provide complementary services to our IT and telecoms clients. Pru is an honest, trustworthy and very dependable person who provides an excellent and bespoke copywriting service. With many years’ experience, Pru can pretty much create great copy from a sound or even a not-so-sound brief. I enjoy working with Pru.
Chris Drummond
Interim HR Director, Manager & Consultant
Pru provided excellent all-round support as my business went through a period of transformation. Pru has successfully project managed the redevelopment of two websites that included overseeing the work of third-party contractors. Working with Pru has been a thoroughly enjoyable and enlightening experience and I have no hesitation in recommending her services to anyone looking for a copywriting and marketing specialist.
Brett Rowe
Managing Director
I initially contacted PAC Copywriting because I needed some website copywriting. What impressed me most about Pru was how quickly she grasped what I was trying to achieve. Her extensive knowledge of the IT/telecoms industry meant that I didn't have to explain what I do. Pru was bang on schedule, delivering exactly what she said she would, when she said she would.
Jan Giddens
Clinic Manager
I have used Pru’s copywriting services since 2012 to edit and proofread a variety of documents, from website content to marketing and personnel material. Pru has been an invaluable help to me as she will often make suggestions about the website or add a few words to my original content which really has made the difference! In addition, Pru is reliable and always delivers on time.
Andy Needham
Business Development Director
Pru was recommended to me when I commented on a colleague’s marketing material. Pru produced a portfolio of case studies, quickly picking up the brief and delivering exactly what was required, within the given time scales. She is a genuinely nice person and a pleasure to work with.
Laura Butler
Business Development
We are all very pleased with Pru’s work. We needed someone to portray the professionalism and friendliness of the company through our new corporate brochure, and PAC Copywriting exceeded our expectations. I wouldn’t hesitate to recommend Pru to anyone.
Peter Dorey
Marketing Director
Pru has provided an excellent service for specific product development, in particular working well with a technical team to provide new ways of promotion. Pru provides a very responsive service and adapts well to new areas and dealing with complex subjects.
Helen Greenwood
Director
Pru is an expert at helping businesses convey their products, services and brand through the power of words. She's also extremely knowledgeable and experienced - a very good person to know!
Jane Watson
Bridal Industry Consultant
What can I say about this lady? Efficient, provided project before time, cost effective and reliable. So pleased I asked for your help Pru, will definitely use your services again.
Peter Bebb
Business Transformation
Pru is the best copywriter out of the four I’ve used, by a mile! She got me thinking afresh about the content, whereas everyone else watered down what I’d written.
Anne Watmore
Managing Director
I have worked with Pru on a number of collaborative projects which required technical copy under tight timelines. The great thing about Pru is she just “gets it” in that she quickly grasps what is required and just gets on with it, delivering high quality work on time. I would have no hesitation in recommending Pru for copywriting projects. She is capable, reliable and a pleasure to
work with.
Finn Kellow-Webb
Human performance, mindset & results specialist/coach
Simply outstanding! Working with Pru was a real pleasure. Fun, friendly, highly professional and efficient with a follow up service second to none. I felt completely confident in Pru's abilities, knowledge and experience immediately. The result of working with Pru was fantastic website copy which said exactly what I wanted but struggled to iterate myself. I really look forward to working with Pru again and highly recommend her wonderful, highly skilled services.
Andy Donaghue
Business Development Manager
Pru helped build up a portfolio of case studies for Centerprise, across all of our specialist sectors, including Defence, Government, Health, Education and Emergency Services. Pru is very conscientious and professional. She has a deep understanding of the technical solutions and always manages to turn the IT jargon into articulate and interesting customer-centric copy. It's been a pleasure to work with Pru.
Megan Charles
Senior Copywriter
It is always a pleasure to work with Pru, her content is always thoughtfully put together and perfectly follows the most intricate of briefs. A copywriter who is professional, creative and always keeps to deadlines, I look forward to our next project together.
Caroline Moore
Communications & PR Consultant
Pru wrote multiple blogs and edited some complex white papers for swcomms. She listened to our specific brief and met our needs on time and within our budget. She was great to work with and I would not hesitate to recommend her.
Cassandra Dartnell
Freelance Event Manager
I can highly recommend Pru’s copywriting services. Pru helped me write some video scripts. She encapsulated everything I wanted to say, so I just had to deliver it in front of a camera. I was so happy with the end product.
Karl Teulon
Business Development Director & Co-Founder
at Iconx Ltd
Pru was the utmost professional in her approach. The work was completed on time and to spec, even though both were particular difficult to achieve. Great work, Pru.
Michael Laskowski
Konings Car Detailing
I’ve used Pru’s services on several occasions now and found her to be both very responsive, professional and able to deliver great results.
Ray Best
Director
Pru has the ability to turn my rotten words into magical articles.
Nina Panesar-Woods
Yoga Teacher & Ayurvedic Consultant
Not only is Pru a great networker, she is professional, diligent and very thorough. I recently approached Pru to copywrite and proofread through my website and app; her experience and expertise definitely shone through. She is professional, and her friendly nature makes it a joy to work with her. I was very impressed with her attention to detail and timely delivery. I would highly recommend Pru and look forward to continuing to work with her.
Suzanne Wallace
Senior Media & Communications Manager
We commissioned Pru to help us write some case studies showcasing our technology for our website. As a technical company, we tend to use a lot of complex terms and jargon that needed to be relayed in an easy to understand way. Pru got up to speed quickly and produced high quality copy in the style we were looking for. She went above and beyond and interviewed clients, listened to recordings and took much of the legwork out of what can be an arduous process. She was extremely professional and punctual, communicating with us regularly on the status of the work. Pru was a real pleasure to work with and we would definitely work with her again. I highly recommend her services to others.
Amy Murphy
Senior Content & Communications Manager
Pru has been a great help to Freshwave in writing customer case studies, as well as other copy needs that pop up from time to time. She's adept at turning what might be a tricky, technical story into something that clearly demonstrates the benefits to our intended audiences. I really appreciate her proactivity when she needs extra input from other people in the business or customers - she very much makes things happen. And she's good fun too!
Tara Morris
Business Owner
Pru helped create amazing content for two marketing videos as part of my lead generation marketing activity. I was stuck with what to write and nothing was flowing, all I had was words and bullet points that were not creating engaging content. Pru not only made sense of them but delivered back the content that I hoped to create myself. I am really pleased with the outcome and I would highly recommend Pru for her professional and
real approach!
Wendy Wren
Author of 'Surviving a New Norm created by
Loss and Bereavement'
Pru is super efficient and organised. On all areas of the book, Pru perfectly captured the balance between grammar and emotional meaning. She has been an absolute delight to work with. Pru completed a perfect, high quality job, whilst maintaining a sense of humour and great interaction. I would be the first to commend her to others.
Emma Bowles
Marketing Director
Working with Pru has been an absolute pleasure. She is not only a highly intelligent and proactive professional, but also a truly flawless writer. Her ability to quickly grasp complex concepts, distil them into compelling narratives, and deliver to the highest standard is second to none.
What sets Pru apart is her initiative and reliability — she anticipates needs, offers fresh ideas, and consistently produces work that elevates our brand. She integrates seamlessly into our workflow, to the point where she feels like a natural extension of our in-house team.
Beyond her exceptional talent, Pru’s positive energy and collaborative spirit make her a joy to work with. I would recommend her without hesitation to anyone looking for top-tier copywriting delivered with professionalism and heart.
Peter Wilson
Author
Approaching writing my first book, it was brilliant to meet Pru. She gave me structure and encouragement, answering my endless questions and making introductions to others who could help with layout, self-publishing and printing. Once I started writing, Pru adapted easily to my working style and turned copy around quickly and accurately. Where I flagged, she provided inspiration. She was with me all the way, getting chapter titles, book name and meta descriptions neatly done. I couldn’t have done it without her. Indeed, she has helped with books two and three.
Lucy Callaghan
Head of Marketing
Pru is a consummate professional with a real skill in turning the bare bones of a conversation or brief into an engaging piece of copy, whether case study, award entry or blog. She's a pleasure to work with and I would highly recommend Pru for any outsourced copywriting or storytelling requirements.
Emily Bushell
Regional Director, EMEA
Pru came highly recommended to me when searching for support with website copy. Her shining personality, coupled with years of experience, made her a pleasure to work with and a great extension to the team! She quickly grasped the brief, was happy to liaise with others to extract information and was flexible with making revisions and updates. Pru also helped to write a detailed case study for a key client; Sweaty Betty. She worked with the customer directly in order to document the highlights and the value of our service. If you're looking for experience and a professional but fun person to support you with copywriting, look no further.
Ellie Hubble
Content & Strategy
Pru has dedicated a lot of energy to a whole host of copy at Hunter (everything from brochures to email copy to strategic pieces to taglines... the list continues!) and could always be trusted to deliver on time and with impressive flexibility. She is consistently reliable, eager, and versatile. I sincerely look forward to seeing what she does next!
Lisa McCallum
Personal Travel Specialist
Pru came highly recommended to me and she didn’t disappoint. I needed her help with an urgent copy. She was super speedy, friendly, very easy to talk to and fast became my writing angel. So thankful we were introduced and I was saved from what would’ve taken me forever to put into words. I’ve come to realise outsourcing to experts is a far better use of my time - thanks Pru !
Rob Molloy
Founder at Ally & Mo Media
I approached Pru about some urgent copywriting work needed for one of my clients for a video project we were doing.
Pru was responsive, professional and timely in coming back to me. She delivered the required work at lightning-quick speed, and of a very high quality at the first attempt.
I will be using Pru more frequently in the future and recommend her unreservedly to anyone needing copywriting work done.
Adrian Stratta
Author
I am delighted to recommend and support Pru, for she edited and helped get my book over the line and published.
Immediately there was rapport, engagement and added value. A fun and enjoyable working environment - even with pushback! Timely, added value and innovative. You should work with Pru. Thank you - you're a star!
David Gordon
Studio Manager
Pru is top of my list for copywriting. She takes the time to fully and carefully understand the brief, and the audience, B2B or B2C, this lady knows her stuff!
Pru has helped us out so many times on late-in-the-day panics, sending over her work the following morning. We view her as an important extension to the team, who can be relied on time and time again to produce clean and comprehensive copy. Love and respect, I would recommend her to anyone.
Trevor Rogers
Sales Director
Having invested in a completely new website we asked Pru to create the copy to position our company and our products into a new market sector.
Pru did a fantastic job listening to our objectives and then crafting exactly the right copy resulting in better than expected results. I would happily recommend Pru to any business in need of a top class copywriter.