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As a freelance copywriter, I depend on positive reviews and customer referrals to keep my business going, which is why I make every assignment count. 

I have been lucky enough to work with hundreds of amazing clients in most sectors since I set up my business in 2004, and the list continues to grow. 

the ultimate triathlon book

James Ketchell

Adventurer, Guinness World Record holder and Author of ‘The Ultimate Triathlon’ Book

I can honestly say that I would struggle to operate without Pru’s editing services and skills. Pru's understanding and command of the English language is simply impeccable. She continuously goes above and beyond what is required to ensure the customer's expectations are met. I would not hesitate to recommend Pru to anyone. It's been such a joy to write my book under her watchful eye; her enthusiasm for words is infectious.

Blaze Networks

Ben Brassington


Pru has helped me on many occasions with the creation of our business case studies. I find Pru very easy to work with and her quality of work and understanding of our solutions is of an excellent standard. I am confident in allowing Pru to interview our customers directly, she comes across very professionally. I can highly recommend Pru and will be using her services again in

the future.

Ash Alexander Cooper

Ash Alexander-Cooper OBE

Non-Executive Director & Board Member, International Speaker, Mental Health & Charity Campaigner 

Having worked with Pru on a number of projects, I have no hesitation in recommending her to everyone. Pru is the consummate professional - her knowledge and command of the English language, as well as her extensive experience in writing and editing paper and electronic copy on a plethora of diverse topics is second to none. Her work ethic too ensures she delivers first rate product on time, every time.

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Liz Whatmore

International Partner Marketing Manager

Pru is a great copywriter. She helps our team by managing our end-to-end case study process and also writes some of our blogs, articles and white papers. My colleagues and I are delighted with the content that Pru delivers, it always checks the boxes and more. She’s an extension of our marketing team with a talent to take a brief, research, interview, write up, chase up and follow up. She is 100% on the case when getting those important testimonials through the finishing line and her ability to turn around the finished quality written piece within set timescales is impressive. Thanks, Pru!

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Karen Brooks

Founder and VA

I met Pru last year through networking and instantly loved her enthusiasm and passion for the content she writes. I knew when I was ready for my website content to be overhauled she was the lady for me. I am blown away by how much better my new website content reads. Pru understood me, my business and what I wanted to achieve and has delivered a phenomenal end result. I now have content which showcases not only what we do but how we help others, highlighting our personality and values. Thank you so much Pru, I cannot recommend

you enough.

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Amar Bhatia

Founder & Managing Director

We employed Pru's copywriting services to help us edit some client testimonials. We were very impressed with her insightful comments and articulate editing abilities, so we asked her to write some more case studies. Pru is very professional and efficient, and I can be totally confident that we will get the results we require. I have no hesitation in letting Pru take the brief from our clients directly and I know that she will not only ask the right questions, but will produce copy that is spot on. I would highly recommend Pru on every level.

Face Cancer

John Wilkinson (RIP)

Author of ‘Face Cancer’ book

Pru threw her heart, soul and professionalism into my literary project and became much more than a copywriter and editor. It was as if I had another business partner alongside me doubling my efforts. I fully recommend PAC Copywriting - there were extensive grammatical changes and typos I'd not even spotted. You know what it's like… can’t see the woods for the trees. Pru is eagle-eyed, tenacious and persistent so 5/5 from me.

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Carolyn Wakeling

Client Services Director

Pru provides an excellent standard of copywriting for a number of different projects, from websites to in-depth thought leadership pieces. Pru will work with you to create the best piece of content possible and is willing to push herself out of her comfort zone should the brief demand this. Pru is a great communicator and projects are delivered on time, or earlier. We cannot recommend Pru highly enough for her professionalism, quality of work and great communication!

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Gary Gould

Marketing Director for EMEA

Working with Pru has been a delight. She works calmly under pressure to deliver against strict deadlines, yet the quality of her work is always maintained to the same exceptional standard. Pru is easy to work with and this is an essential quality when working with our customers and partners who have other day-to-day pressures and priorities. Pru is an invaluable member of my ‘extended’ marketing team and I would recommend (and frequently do!) her copywriting services.

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Tony Kleckner

Senior Manager

I run the customer reference program at Avaya. Pru has written several case studies for me featuring customers across a range of industries, including energy, healthcare, and luxury retail. Pru is responsive, diligent and pleasant to work with.

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Malcolm Billyard

Graphic Designer

I have worked with Pru for many years and on many different projects, from technical and informative literature through to adverts, each she has approached creatively and professionally, always delivering on time and within budget. I cannot recommend

Pru enough.

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James Turner


Pru has provided copywriting services for Balmain's brochures, website and press releases. She has always delivered fantastic turnaround times, coupled with the highest quality of output whilst dealing with both our London and Warsaw teams.

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John Mills

Financial Adviser

I cannot recommend Pru and her excellent copywriting skills highly enough. Pru has worked with our company to provide an excellent standard of work for the implementation of our website. Pru will liaise with you from the start and ensure that you receive a strong structured approach to all proofreading and website implementation. Professionalism, quality of work and great communication is guaranteed but it’s Pru and her work ethic that will make your company stand out the most from the crowd.

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Adam Smith

Buzzword Creative

We have worked with Pru on a number of projects across various sectors since 2008. Her work has always been first class and the feedback we’ve had from our clients has always been highly complimentary. Pru has the almost unique skill in copywriters of understanding our clients’ business very quickly and writing copy that is technically accurate as well as engaging, interesting and most importantly, readable. An excellent business copywriter and one who I can’t praise highly enough.

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Emma Watts


Pru has provided Direct2PA with excellent support. Having been instrumental in the design and content of our original website some years ago, we ask Pru to provide new text following a review of our core business services. Pru did an excellent job in condensing a vast amount of information and guided us in maximising our message. Pru is a great person to work with; passionate about her work, she takes the time to really understand your business.

Ribbons Media

Jade Binsted


When creating videos for my website, I asked Pru to help me with my scripts to ensure that what I was saying was engaging and precise. Pru's knowledge and expertise is second to none and helped me a lot. I look forward to working with Pru in the future.

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Robin Sansom

Marketing Director, IT, Telecoms & FM 

Pru has worked with Ember Marketing for some years on a variety of copywriting projects. She always meets the brief and her copywriting never disappoints. We hope that Pru will continue to work with us and I have no hesitation in recommending her to anyone who requires good copywriting.

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Justin Sharp

IT Manager

Pru has the knack of quickly understanding any company's objectives, and turning their desired message into articulate, polished copy. I would have no hesitation in recommending her writing services to any business, large or small.

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Jo Randall

Account Manager

Pru has provided copywriting services for Pistachio for a few years – a variety of work ranging from interactive PDFs, case studies to coffee table books. She is always on brief and delivers on time, often ahead of time. Pru is lovely to work with and I would have no hesitation in recommending her to anyone in need of a copywriter.

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Julian Palmer

Founder & Managing Director

When we set up Kingsbridge Wealth Management, we had lots of branding and marketing work to do. Pru's expertise helped us focus on the detail to help design our logo. She reviewed marketing and website content and was thorough, professional and prompt in all the work she undertook and guided us through. A multi-talented marketer and copywriter who we would thoroughly recommend.

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Andy Grant

Director & Marketing

Pru and I have worked together for a number of years as we provide complementary services to our IT and telecoms clients. Pru is an honest, trustworthy and very dependable person who provides an excellent and bespoke copywriting service. With many years’ experience, Pru can pretty much create great copy from a sound or even a not-so-sound brief. I enjoy working with Pru.

Chris Drummond

Chris Drummond

Interim HR Director, Manager & Consultant

Pru provided excellent all-round support as my business went through a period of transformation. Pru has successfully project managed the redevelopment of two websites that included overseeing the work of third-party contractors. Working with Pru has been a thoroughly enjoyable and enlightening experience and I have no hesitation in recommending her services to anyone looking for a copywriting and marketing specialist.

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Brett Rowe

Managing Director

I initially contacted PAC Copywriting because I needed some website copywriting. What impressed me most about Pru was how quickly she grasped what I was trying to achieve. Her extensive knowledge of the IT/telecoms industry meant that I didn't have to explain what I do. Pru was bang on schedule, delivering exactly what she said she would, when she said she would.

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Jan Giddens

Clinic Manager

I have used Pru’s copywriting services since 2012 to edit and proofread a variety of documents, from website content to marketing and personnel material. Pru has been an invaluable help to me as she will often make suggestions about the website or add a few words to my original content which really has made the difference! In addition, Pru is reliable and always delivers on time.

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Andy Needham

Business Development Director

Pru was recommended to me when I commented on a colleague’s marketing material. Pru produced a portfolio of case studies, quickly picking up the brief and delivering exactly what was required, within the given time scales. She is a genuinely nice person and a pleasure to work with.

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Laura Butler

Business Development 

We are all very pleased with Pru’s work. We needed someone to portray the professionalism and friendliness of the company through our new corporate brochure, and PAC Copywriting exceeded our expectations. I wouldn’t hesitate to recommend Pru to anyone.

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Peter Dorey

Marketing Director

Pru has provided an excellent service for specific product development, in particular working well with a technical team to provide new ways of promotion. Pru provides a very responsive service and adapts well to new areas and dealing with complex subjects.

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Helen Greenwood


Pru is an expert at helping businesses convey their products, services and brand through the power of words. She's also extremely knowledgeable and experienced - a very good person to know!

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Jane Watson

Bridal Industry Consultant

What can I say about this lady? Efficient, provided project before time, cost effective and reliable. So pleased I asked for your help Pru, will definitely use your services again.

Peter Bebb

Peter Bebb

Business Transformation

Pru is the best copywriter out of the four I’ve used, by a mile! She got me thinking afresh about the content, whereas everyone else watered down what I’d written.

Speech of cake

Peggie Overmeer

Coach, Trainer & Author of 'A Speech of Cake!'

I contacted Pru to edit my book, written in English for non-native speakers. The challenge was to keep the book in conversational language and my fear was that a copywriter would change everything into complex, formal English. Pru was enthusiastic and engaged from the first conversation to the last delivery. She managed to find the right words that could be understood by foreign readers, yet were still ‘proper’ spoken English. Pru shared any concerns and would provide me with alternatives and strong solutions.  Pru’s response times were always incredible: she respected my deadlines and often sent me the copy early. I can recommend Pru as a reliable copywriting partner with high engagement and a strong commitment to the project.

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Samantha Platten

Virtual Assistant

Clearly Pru is a highly skilled and talented copywriter. What you might not pick up on is how lovely she is. I "met" Pru during an online networking call. Instantly she came across not only as a professional and accomplished copywriter, but also as a warm, welcoming, open and genuine person. She has coached, advised, questioned and supported me on a few occasions since we met, for which I am extremely grateful. If you're looking for someone who will truly understand you, saving you HOURS of procrastination whilst you attempt to write your own copy, and who will capture your key messages and differentiators and transform them into awesome copy... then Pru is your lady!


Louise Pengilley

Business Development Consultant & Sales Specialist

When I met Pru, I instantly took a liking to her direct but fun approach. Additionally, we have similar backgrounds, both having worked in IT; anyone who can simplifying a complex technology offering into good, clear copy speaks volumes in itself! Pru has recently written two client case studies for me and she has managed to capture the key components and brilliantly articulated their pain points and how I helped them. Pru has also worked on proof reading some of my business templates. The whole process was very efficient and I am delighted with the outcome. I would highly recommend utilising Pru’s services for any copywriting projects you may have.

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Anne Watmore

Managing Director

I have worked with Pru on a number of collaborative projects which required technical copy under tight timelines. The great thing about Pru is she just “gets it” in that she quickly grasps what is required and just gets on with it, delivering high quality work on time.  I would have no hesitation in recommending Pru for copywriting projects. She is capable, reliable and a pleasure to

work with.

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Finn Kellow-Webb

Human performance, mindset & results specialist/coach 

Simply outstanding! Working with Pru was a real pleasure. Fun, friendly, highly professional and efficient with a follow up service second to none. I felt completely confident in Pru's abilities, knowledge and experience immediately. The result of working with Pru was fantastic website copy which said exactly what I wanted but struggled to iterate myself. I really look forward to working with Pru again and highly recommend her wonderful, highly skilled services.

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Andy Donaghue

Business Development Manager

Pru helped build up a portfolio of case studies for Centerprise, across all of our specialist sectors, including Defence, Government, Health, Education and Emergency Services. Pru is very conscientious and professional. She has a deep understanding of the technical solutions and always manages to turn the IT jargon into articulate and interesting customer-centric copy. It's been a pleasure to work with Pru.

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Alessandra Sherman


Pru has a wonderful way of getting to the centre of what needs to be said. Her perception is valuable and exact. A valuable person to have on the team.

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David Ford

Owner and MD

Pru is amazing. She understands the technical detail and business drivers, and somehow puts it together into something that any senior business person can understand.

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Xavier Cogent


Pru displayed excellent knowledge and understanding of Austability's requirements and was a pleasure to work with. Pru has a unique and skilful approach to copywriting and proofreading.

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Megan Charles

Senior Copywriter

It is always a pleasure to work with Pru, her content is always thoughtfully put together and perfectly follows the most intricate of briefs. A copywriter who is professional, creative and always keeps to deadlines, I look forward to our next project together.

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Caroline Moore

Communications & PR Consultant

Pru wrote multiple blogs and edited some complex white papers for swcomms. She listened to our specific brief and met our needs on time and within our budget. She was great to work with and I would not hesitate in recommending her.

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Cassandra Dartnell

Freelance Event Manager 

I can highly recommend Pru’s copywriting services. Pru helped me write some video scripts. She encapsulated everything I wanted to say, so I just had to deliver it in front of a camera. I was so happy with the end product.

My key Locksmith

Karl Teulon

Business Development Director & Co-Founder

at Iconx Ltd

Pru was the utmost professional in her approach. The work was completed on time and to spec, even though both were particular difficult to achieve. Great work, Pru.


Michael Laskowski

Konings Car Detailing  

I’ve used Pru’s services on several occasions now and found her to be both very responsive, professional and able to deliver great results.

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Ray Best


Pru has the ability to turn my rotten words into magical articles.

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Tara Morris

Business Owner

Pru helped create amazing content for two marketing videos as part of my lead generation marketing activity. I was stuck with what to write and nothing was flowing, all I had was words and bullet points that were not creating engaging content. Pru not only made sense of them but delivered back the content that I hoped to create myself.  I am really pleased with the outcome and I would highly recommend Pru for her professional and

real approach!


Wendy Wren

Author of 'Surviving a New Norm created by

Loss and Bereavement'

Pru is super efficient and organised. On all areas of the book, Pru perfectly captured the balance between grammar and emotional meaning. She has been an absolute delight to work with. Pru completed a perfect, high quality job, whilst maintaining a sense of humour and great interaction. I would be the first to commend her to others.

Michele Gulrajani

Michele Gulrajani

Managing Director

The initial brief for PAC Copywriting was to assist with delivering content for a new website. Pru delivered beyond our expectations, providing powerful messaging, advice and guidance on maximising our content on each page. As a result, we have engaged Pru on many other projects including social media and direct marketing campaigns. I would highly recommend Pru, due to her consistently high quality of work, balanced with excellent value for money.


Peter Wilson


Approaching writing my first book, it was brilliant to meet Pru. She gave me structure and encouragement, answering my endless questions and making introductions to others who could help with layout, self-publishing and printing. Once I started writing, Pru adapted easily to my working style and turned copy around quickly and accurately. Where I flagged, she provided inspiration. She was with me all the way, getting chapter titles, book name and meta descriptions neatly done. I couldn’t have done it without her. Indeed, she has helped with books two and three.


Lucy Callaghan
Head of Marketing

Pru is a consummate professional with a real skill in turning the bare bones of a conversation or brief into an engaging piece of copy, whether case study, award entry or blog. She's a pleasure to work with and I would highly recommend Pru for any outsourced copywriting or storytelling requirements.


Emily Bushell

Regional Director, EMEA

Pru came highly recommended to me when searching for support with website copy. Her shining personality, coupled with years of experience, made her a pleasure to work with and a great extension to the team! She quickly grasped the brief, was happy to liaise with others to extract information and was flexible with making revisions and updates. Pru also helped to write a detailed case study for a key client; Sweaty Betty. She worked with the customer directly in order to document the highlights and the value of our service. If you're looking for experience and a professional but fun person to support you with copywriting, look no further.

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Nick Hollis
Professional Speaker & Seven Summiteer

Pru has played a pivotal role in the launch and ongoing success of 721 Challenge: a Guinness World Record attempt to become the first person in history to climb the 7 Summits, ski to both Poles (solo) and row the Atlantic. 721 Challenge is a high-profile partnership project with the international conservation charity World Land Trust, supported by high calibre business professionals.

During the planning stage of 721 Challenge, I quickly recognised we needed a professional copywriter in our team. A mutual contact highly recommended Pru Gayton.  Right from the start, Pru was brilliant. Her ability to grasp complex ideas (usually at speed!) and produce high-quality copy is exceptional. Pru is also an absolute joy to work with - a voice of calm and reason in high-pressure situations when faced with tight deadlines.

Pru has been invaluable in writing web copy, social media posts, sponsorship proposals, contracts and so much more. Pru's ability to turn around work at speed, and to an extremely high standard, is remarkable.

It is no exaggeration to say that Pru has become an indispensable part of the 721 Challenge team. I would recommend Pru without reservation to anyone looking for a copywriter. Thank you, Pru - we would be lost without you.


Trevor Jones
Sales Director

Having invested in a completely new website we asked Pru to create the copy to position our company and our products into a new market sector. Pru did a fantastic job listening to our objectives and then crafting exactly the right copy resulting in better-than-expected results. I would happily recommend Pru to any business in need of a top-class copywriter.


Olivia Marocco
Founder & Editor-in-Chief

There are people you meet in life who you make an immediate connection with – on both a personal and professional level. Pru is one of them. I met her through a networking group and was on the lookout for a good proofreader to check written articles each month before going to print. 

I was so impressed by the glowing recommendations from members, that I got in touch with Pru to have a chat. We hit it off immediately and in the space of just a few months, she has become an invaluable and trusted member of Brand You Magazine’s editorial team. Her talent is undeniable as a highly experienced copywriter and proofreader and the attention she pays to every small detail is amazing. This is a lady who knows how to pack a punch with punctuation! 

But Pru is so much more than that. What I love the most about working with Pru is her mix of absolute professionalism with a kind, positive attitude, her bubbly personality and wicked sense of humour, her determination to get the job done on time and to perfection and how she instantly ‘got’ my vision for the magazine and wanted to be part of the creative journey with me, often willing to stretch way beyond the scope of work. We have fun, we do excellent work together and we’re proud of it!

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