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What copywriters actually do? Why not go straight to the horse’s mouth!

One of my long-standing clients is Mitel, who provide business communications solutions on a global scale. Emily Kemp, Mitel’s Northern Region Marketing Director, was interviewed and here, she explains how PAC Copywriting supports their business.

What copywriting support were you looking for?

Mitel's key requirements were to outsource the production and writing of case studies, blogs and award entries. I wanted to convey the story of our technology and how it is an enabler to organisations. For our blog posts, we have been focussed on vertical sectors, providing insights and perspectives on key challenges they may be facing.

How did you establish rapport with PAC Copywriting?

When I first came to Mitel, the team introduced me to Pru Gayton who had been writing our case studies for some time. I really liked Pru’s style of writing and the fact that she has a fresh perspective on the business. I was keen to enlist her support to help develop a series of specific vertical blog posts. Pru is incredibly diligent at researching topics for blogs, including lots of insights and stats that add greater context to the subjects.

It’s remarkably simple working with Pru, from the initial brief and first draft, through to the final copy. Any amendments are addressed efficiently but Pru’s excellent writing style and adherence to the brief means that the content usually only needs minor amendments, if that, before it is published.

Pru takes on the end-to-end process of developing case studies, from the initial interviews through to the final approval of copy from partners and customers. Outsourcing all aspects of case study writing to Pru is a huge help to me and the team.

We have built up a fantastic working relationship over the past two years and I know I can always rely on Pru to deliver quality work. Project deadlines have always been met, even in particularly short timescales, and Pru is very flexible and understanding of the urgency of some of our projects.

What value does PAC Copywriting add to your business?

Case studies and insightful blogs are a key part of our marketing at Mitel, whether included as part of a main demand generation campaign to showcase how our technology can be utilised to full effect, or to create awareness in a particular market. Knowing that PAC Copywriting (Pru) is always on hand to support us with our copywriting requirements is hugely reassuring!

If you want to know more about how I can add value to your business, call me on 07971 447052 or visit my website:

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